Thursday, March 25, 2010


Contradicting ourselves is one of the biggest worst things to happen apparently. I realized this many times and can't help myself from doing it and worried to be one but nobody can't really tell whether we're in the 'right track' or not, simply because 'words are cheap' and once it is said and done, things can't be easily turn right away. And then, there's sore to be healed.

Not long ago I browsed Steve Aoki over the google search to find out news about him since I haven't checked any of the latest things about him for the last few months.

But, check out what he said about hipsters... I think he's contradicting himself to the maximum level. I knew about him few years ago since the end of 90s from his label, Dim Mak Records. Currently, he's clearly a hipster himself and promoting the culture of consumerism (of the hipsters craze) that he said to be a meaningless, baseless, irrelevant social change, nihilistic bla bla bla sort of thing.

Note: Please take a look at the colourful shoes behind him, his sound samples mixture, the 'happening' video clip, the 'hipster typography' with dodgy colours (urgh!), a ridiculous outfit (again, from the video clip) and all the 'hype'. What the...? Isn't it promoting the culture he's actually talking about?

Then agreeing with Adbusters for me is merely a sort of lame excuse to win the heart of 'fans' that following him since the tender years of his 'records label era', like me obviously. I read the article in the magazine itself about the hipsters culture that being discussed in this clip, so I'm fully aware of what they're discussing about and what I'm saying over here.

To Mr-Once-A-HeartattaCk-Columnist,
Give us back your This Machine Kills please.

Thank you.

+ Further your reading: Here, here, here, here and HERE.

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